Most CEOs think doubling ROI means bigger ads or offers. The real secret? A backend system that maximizes every lead, replay, and follow-up before year-end.

If every launch or client still runs through you, it’s time for repeatable systems. In Week 2, discover how to build a backend that delivers consistent results, creates capacity, and helps you scale—without doing it all yourself. Systems aren't optional—they’re essential for sustainable growth.