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How Email Marketing Can Help Your Business: It’s All About the List

Email lists can help you grow your audience and build deeper relationships with them. Through the content you share with them there, they’ll become buyers and brand advocates. Here’s how it works.

Get Your Ideal Client to Sign up for Your List

The first step is to get people to sign up for your list. The best way is to do it is to offer a lead magnet that your ideal client can download for free in exchange for their name, email address, and cell phone number. Leads download the free gift and enjoy the unique value it offers, and then start receiving email messages from you.

The key to getting your ideal client to sign up is to ask for as little information as possible. Names and email addresses are the minimal requirement. Cell phone numbers are a bonus! If you make it difficult, people won’t sign up. It is imperative that the lead magnet has to be valuable. It could be an eBook, a free report, a video, or any other type of content that helps your ideal clients solve their problems.

Engage Leads with Valuable Content

Don’t start promoting to new leads right away. You’ve started a relationship with them by offering helpful free content, so keep the content coming, at least at first.

Give leads helpful tips and information that they can only receive through your list. For example, if you’re a productivity coach, offer time management tips. A lawyer can offer tips on legal matters. An event planner should share pictures of events and DIY tools. Share your knowledge with your leads and this will start to build the know-like-trust factor with them.

Attract Ideal Clients with Freebies

Offering free content through your email list will also help you gather feedback from your market. You’ll see which subtopic areas they like and how they react. For example, you might have a link in an email leading people to a free resource on your website. Your email metrics will give you data on what people click and don’t click.

Make Exclusive Offers to Your Engaged Leads

Gradually start providing an opportunity for leads to schedule sales calls and offering services. Create a balanced mix between informational and promotional content and offers. Just like with your content, exclusivity is enticing. Emphasize that these deals are only available to your email leads.

You’ll earn directly from the offers you make to your list, but you’ll also gain valuable strategic information. You’ll likely find that some leads take advantage of offers while others don’t. Some will just enjoy the free content. The ones that buy are your qualified leads. Qualified leads are warm leads that can easily be converted to clients.

The Takeaway

It takes a great deal of effort to successfully build and run a list. You need to provide constant high-value content. You also have to first gain a keen understanding into your ideal client and the issues they face. But this highly personal method for building relationships, earning directly, and getting to know your audience is invaluable.

Want to learn more about what it takes to create clickworthy email sequences that ATTRACT, CULTIVATE & ENROLL more clients?

Register today for SCALE ~ The Email Edition at, a 3-day masterclass designed to help you develop three email sequences to help you ACE your ideal client again and again. Can’t wait to see you there!!!

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