If you offer a group coaching or a subscription-based membership program, there is no doubt that launch events cause you a certain amount of anxiety. I have talked with hundreds of coaches and I haven’t met one yet that doesn’t feel a few nervous jitters about making each launch event more successful than the last!
Launch events drive revenues and require CEOs to be an integral part of the process. Whether you do-it-yourself or you get The BAG to help you secure hassle free launch events, there are essential tips to level up your launch for exponential results.
1. Stick to the Plan
Launch events are full-scale events that require detailed plans with assigned tasks, due dates, and expected results.
As with any planned event, things will go well, things will go not so good, and things will happen when they happen.
The most important tip is to stick to the plan…don’t panic and get to switching things up mid-launch.
Your audience can perceive your emotions. Desperate actions bring negative energy.
Keep in mind that the last day of open cart is one of the highest enrollment dates.
2. Level Up During the Layover
The time in between launches is the best time to grow your contacts, secure your social proof, and nurture your audience with love.
Launch events are not isolated sales periods. The success of a launch event is rooted in your audience’s strength.
Your audience is a living pipeline and it requires you to take different actions at different points to keep it flowing and providing consistent client enrollments.
3. Test, Test, Test Your Tech
The best launch event can go all bad if you do not have the foundation to support it and you.
The saying “if it can go wrong, it will go wrong” is the absolute truth when it comes to technology.
The key is to stay ahead of it and to plan for oopsies and difficulties.
Technology is like grade school math. There are pre-tests, pop quizzes, chapter tests, and post-tests to ensure everything continues to run like a well-oiled machine. Try it again becomes a full-time mantra.
Now this is just a sneak peek of the first three items on our Level Up Your Launch List. Subscribe to my YouTube channel to catch the video series and secure your FREE Launch Lessons Learned e-book today.
Our goal at The BAG is to help you create a hassle free launch strategy that you can rinse and repeat all the way to 7 and 8-figures. It's time to level up your launch so you can THRIVE in 2025.
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